XON ARCHITECT
Nude Story store
Jan 2025
A fashion house, a digital gallery or a palazzo from Italian furniture catalogues? We wanted to unite all three themes in the new flagship Nude Story on Kuznetsky Most. All these 3 trends are united by grand and inspiring architecture, airy layouts and high ceilings. For the flagship-store the brand has chosen a building from 1899 - the profitable house of A.S.Khomyakov at the intersection of Kuznetsky Most and Petrovka.
The boutique is divided into 4 halls: 2 halls are given for retail space among which there is the main front hall with digital chandelier and a small lounge zone, the third one is for the cash desk area with media panels in the windows and 4x metre onyx cash desk, the fourth hall is a fitting area. It was also possible to integrate a full-fledged recreation area with a kitchen for the staff and a packing area on the 1st floor, and an office and warehouse area was placed on the mezzanine.
The centrepiece of the main hall is a stone ‘carpet’ on which the waiting area is located. Italian design is characterised by building the lounge zone with a certain type of composition of sofa and armchairs, we even consulted with specialists in Italian furniture. We tried to design the interior not deliberately Italian, but to show our vision using techniques that can be felt only on the tips of our fingers. But the main starting point for us was the house itself and its architecture. We wanted to remove all unnecessary decorations and partitions built by the previous tenants.
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